1. Point out your audience’s problem

Examples

• Want to grow your newsletter?

• Need a sustainable winter coat that won’t cost you the Earth?

• Need to book a holiday?

• Want to drive sales through Instagram?

2. Provide the solution

Examples

• Want to grow your newsletter?

  • Find out what exclusive content you can offer your subscribers, the mailing strategy and how to write copy like a pro in my latest course

• Need a new sustainable winter coat that won’t cost you the Earth?

  • Our newest sustainable winter coat is made from recycled plastic, is available in 5 different colours to suit your style, and is only £40.00. Or use Klarna for a little as £12.00 per month.

• Need to book a holiday?

  • Book your winter sun for half the price, whilst our Black Friday Deal is live!

• Want to drive sales through Instagram?

  • Let me show you how to write captions that convert followers to customers, upload thumb-stopping content too good to resist and more with my Follower to Customer Conversion course.

3. End with a strong Call-To-Action (CTA)

Instagram and Facebook offer this button on their ads. It can range from - Shop Now, Download, Learn More, Read Now, Get Directions etc. But including a call to action in your copy or on your ad’s image itself can help push the user to convert.

Examples

Want to grow your newsletter?

• Find out what exclusive content you can offer your subscribers, the mailing strategy and how to write copy like a pro in my latest course

  • Subscribe to my course today and receive 20% Off!

• Need a new sustainable winter coat that won’t cost you the Earth?

  • Our newest sustainable winter coat is made from recycled plastic, is available in 5 different colours to suit your style, and is only £40.00. Or use Klarna for a little as £12.00 per month.

    • Buy Now, whilst stocks last!

• Need to book a holiday?

  • 50% Off Your Winter Sun during our Black Friday Deal. Hurry this offer ends 30.11.21!

    • Book Now before all the seats, are gone!

• Want to drive sales through Instagram?

  • Let me show you how to write captions that convert followers to customers, upload thumb-stopping content too good to resist and more with my Follower to Customer Conversion course.

    • Buy Now, only 4 spaces left!

THINGS TO CONSIDER

Keep your copy short and sweet.

Short copy = good for promoting awareness, particularly to people who already know a little bit about your brand.

Long copy = introduce your brand and the solutions you offer your audience, outline your product/service benefits. Split this copy up by using emojis.

Your landing page should replicate what is shown on your ad.

Everything from style and design, to the language you use. Everything should flow through so when a user views your ad and clicks that CTA button to go through to your website, the landing page should replicate what was shown in the ad but with the ability to purchase/subscribe directly. These landing pages are called Pillar Pages.

Use Urgent Language

Limited Time

Ends Soon

State the deadline of the offer or sale eg. Offer ends 31.12.21

Imply scarcity of product/service eg. Only 4 seats available. This course is filling up fast!

Your Ad caption should reiterate your imagery

If your ad caption mentions a discount on your product and the date of when that offer expires, show this in your image too.

Numbers add value

Any human being can spot an offer from a mile away. Normally they’re on a red background with white text. Making your offer stand out as clear as possible in your ad copy and image is key to your conversions.

Knowing the difference between benefits and features

Benefits are the positive outcomes that happen when a user uses your feature. Features are the products or services you offer. Think about how your audience will benefit from your features. Eg. Electric bikes. Their feature is they have a battery, allowing a cyclist to ride faster with less effort. The benefit is the customer can be more environmentally friendly, transport to their destination quicker and excel less energy.

Look at how your audience communicates with one another

Highlighting their pain points and providing your solution is all well and good, but using the correct language so they understand what solution you’re solving is. just as important. Look at how your followers interact with one another via comments, and the language they use in reviews.

Use customer reviews and influencers to advertise your brand

• Testimonials

• Customer images (user-generated content - UGC) is the most powerful form of content to show your brand being used by others

• Influencers - get them to tag your brand in their content and link to product pages

Want to be really sneaky? You can search and view any brand who has created ads on Facebook, for inspo..or just to be nosey right here